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Back to School Mums - Have we been in our kids shoe?

It's that morning rush again to work, as I headed up to the kitchen, get both of them Milo, some bread or simple breakfast like cereal drink and off they go.

Being a working mum is not easy, waking the kids up, prepare them, getting our self done and lets get going everyone. We even skip breakfast our-self - I know it's not the right thing to do.

Somehow I found this new study by Nestle and would like to share with all on the new campaign call "Back to School Mums" which highlights the importance of breakfast.

According to a Nestlé backed study, 1 in 4 children in Malaysia skip breakfast. This deprives them of the energy they need to perform in school. Not being able to concentrate in class leads to them failing exams and eventually dropping out of school.

School days aren’t what they used to be. Hours are now longer, syllabus are tougher, and the day doesn’t just end after school.

A school day takes more energy than you think. In fact, a study by the company has found that it takes a child more than 1500 kcal to get through a school day, which is about the amount of calories needed to run a half marathon or swim 50 laps in a pool.

Mums need to realise what they are putting their children through every day. So the energy beverage brand Nestlé MILO® let them have a taste of their own medicine – by putting them back in school for a day.

While Back To School Mums is an initiative in line with the brand’s campaign to highlight the importance of breakfast in giving children the energy they need to take on a school day, with a larger intention to foster greater understanding amongst parents about what goes on in their children’s day, strengthening the bond between parent and child.






If you see some pictures here, mums were sent to the same school as their child and put through the exact schedule that they have packed their child with. From the early morning rush for the school bus, to every lesson in school and every activity thereafter, mums did the same.

Through this activity, these mums felt what their children felt: The challenges they faced, the hunger they felt for skipping breakfast, the frustration of not being able to perform, and the mad rush from one activity to the next.

They finally learned how unbelievably long and tiring their children’s day was. They realized the need to give their children breakfast so that they have the energy to take on their day. More importantly, the need to communicate and understand their children better.

The entire experience was filmed and edited into a series of 4 web films and should be up on MILO Malaysia YouTube channel and milo.com.my.

Youtube link: https://youtu.be/1l-IT4GN-p0
Video file linkhttps://drive.google.com/file/d/1F8X8niryoksFYpdJcWDjgLed9VgePZwY/view?usp=sharing

With this video and campaign, I would be more alert and put myself on their shoe. I would want to wake up earlier to prepare breakfast for the kids, together with an energy beverage like Milo. I felt sorry I had to rush them every morning, and place them

Thanks for the beautiful initiative, Nestle!



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