The Back-to-School programme is one of the initiatives under the Ministry of Education’s collaboration programme with McDonald’s Malaysia for 2019. This year, 30,000 urban poor and underprivileged primary school children nationwide will receive “Back-to-School” packs to give them the motivation and the drive to study hard when attending school.
The ‘Back-to-School’ programme is part of McDonald’s and RMHC’s Community Programme which is held annually, to bring cheer to children in need through various engagements such as educational trips, pediatric ward visits, spring cleaning, as well as Children’s Day celebrations at McDonald’s restaurants nationwide.
Through its ‘Scale for Good’ strategy - where McDonald’s leverages the strength of its brand to create a positive impact on communities, societies, and the planet, RM3 million was successfully raised under this programme this year to ease the financial burdens of underprivileged as well as urban poor families ahead of the upcoming school year. These would help alleviate these families’ financial burdens, and at the same, motivate the children to kick-start the 2020 school year with excitement! “McDonald’s
Malaysia believes that education is a crucial area that requires uncompromised attention. These children are the future of our nation, and we strongly believe that each of them deserves to be given the right opportunities to succeed. We understand that the cost of school expenses can be quite daunting for parents and guardians at the start of each school year. So we hope that this contribution, in its own way, will provide relief to alleviate any financial concern for families,” said Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.
“Helping the underprivileged community is a core value of McDonald’s Malaysia, and we are delighted with the generous donations from our business partners, franchisees, employees, and customers.
With the “Back-to-School” packs provided to their children, parents now have the option of spending on other necessities. The positive feedback from teachers and parents of past recipients of the programme is the one factor that truly drives us to do our best and help more children this year,” added Azmir, who is also the President of RMHC Malaysia.
Deputy Education Minister YB Teo Nie Ching was also present at the event as the guest of honour to distribute “Back-to-School” packs at Sekolah Kebangsaan Klang Gate.
“The Ministry of Education is very pleased with the initiative undertaken by McDonald's Malaysia and RMHC Malaysia. In fact, this is in line with the Ministry's commitment to provide quality education to all students, which also includes providing necessities and school supplies,” said Deputy Education Minister YB Teo Nie Ching.
“Indeed, poverty and financial hardship are among the issues that lead to student dropouts in primary and secondary schools. The implementation of the “Back-to-School” programme by a private entity such as McDonald’s Malaysia is not only an added value, but is also an example of a public-private partnership which the Ministry encourages for the benefit of the community. It is also my hope that the programme will boost the confidence of these children to go to school,” added YB Teo Nie Ching.
The “Back-to-School” programme this year will be the largest so far, with RM3 million raised, and is part of McDonald's Malaysia’s continuous efforts to bring cheer to children in need nationwide through its Community Programme engagements. The ‘Back-to-School’ programme is a reflection of McDonald’s Malaysia’s commitment in continuously making a positive impact in the communities that the organisation operates in.
The “Back-to-School” packs will also be distributed in stages throughout other states nationwide until the end of the year as part of the McDonald’s Malaysia’s Community Programme that encompasses various community initiatives to support the underprivileged. RMHC is McDonald’s Malaysia’s charity of choice that aims to help underprivileged children in Malaysia.
Find out more about ‘Back-to-School’ video: https://www.youtube.com/watch?v=qrkcBkTZ0us&feature=youtu.be
Let's join in and contribute together to motivate primary school children to kick-start the new school year!!