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GOODDAY CHARGES UP KIDZANIA WITH MALAYSIA’S 1st KIDS SMOOTHIE GYM


Today, Goodday Charge announced Malaysia’s 1st Smoothie Gym for Kids, located in KidZania, Kuala Lumpur. Believing that the healthy development of a child comes from a holistic approach, Goodday’s Smoothie Gym supports KidZania’s realistic role-play experience by introducing the element of fitness and nutrition as a rewarding part of a person's day. 

Teaming up with KidZania, this innovative smoothie gym allows children to pedal bicycles, powering the blender's dynamo to create two delicious milk smoothies; Goodday Charge Chocolate Milk Smoothie OR Goodday Milk Strawberry Smoothie, infused with Goodday Charge’s delicious chocolate milk with energy, enriched with Vitamin B and other essential nutrients for sustained energy levels. In the context of real life, this would be someone spending their salary on a gym membership, with a healthy smoothie as a reward after each workout. Amy Gan (Vice President of Marketing, Etika) 

On top of providing a window into the working life of an adult, Goodday Charge also hopes that this experience will teach children the value of investing time and money into habits that bring positive value to their lives. Amy Gan, VP of Marketing at Etika Sdn Bhd, expressed the company's philosophy and motivations in installing the smoothie gym. In a statement, Gan said, “Goodday’s Smoothie Gym is the first of its kind in Malaysia, which will help promote what we believe to be a good representation of a healthy adult life. Teaching children the value of work by earning KidZos, the benefits of exercise by pedalling to blend their smoothies, and then a reward at the end of the day which does not compromise on your health.” “As parents, we want children to understand that a healthy lifestyle, including nutrition and exercise, is important. We make exercise more fun and rewarding with this Smoothie Gym.

 Goodday Charge is an excellent fitness partner, providing essential nutrition, particularly Vitamin B, for sustainable energy levels.” Also taking place today was the handing over of the Key To The City by the Mayor of KidZania, Ali Hassan to Vice President of Marketing for Etika Sdn Bhd, Amy Gan officially welcoming Goodday Charge to the city as a Purpose Partner providing children with engaging activities and skill that can be used in real life. Ali Hassan, Mayor of KidZania Kuala Lumpur said, “We commend Goodday Charge’s efforts today, which aligns with our core values. By establishing this gym, we hope to not only get the children pedalling to a better future, but also educate parents on the benefits of providing a wholesome and balanced development. 

Kidzania Kuala Lumpur welcomes all children to come and experience Goodday’s 1st Smoothie Gym themselves.” “We want to thank Goodday Charge for becoming our Purpose Partner, joining an illustrious list of brands that have and still continue to make an impact in children’s lives. We look forward to more initiatives from them. Their creativity and passion for the healthy development of children is clear and reminds us at KidZania of why we do what we do.” 

For more information and other initiatives by Goodday, visit www.facebook.com/gooddaymilkmalaysia or www.instagram.com/gooddaymilkmy.

KELUANG MAN TAKES FLIGHT THANKS TO WONDA COFFEE AND ASTRO’S DYNAMIC COLLABORATION!

From L-R: Raja Jastina Raja Arshad (Vice President, Head of Astro Shaw & Malay Nusantara Business), Agnes Rozario, (Director of Content ASTRO), Mr Nas Muammar Zar (Cast of Keluang Man), Amy Gan (Vice President of Marketing, Etika), Ali Hassan (Mayor of KidZania KL), Annwar Beg Moghal (Cast of Keluang Man), and Anwari Ashraff (Director of Keluang Man).

Get ready to dive into a realm of excitement and wonder as Wonda Coffee together with Astro Shaw bring Keluang Man - Malaysia’s beloved superhero to life. Keluang Man, a cherished superhero figure in Malaysian culture, is well known for its portrayal of qualities such as bravery, resilience, and the power of the human spirit. Through this collaboration, WONDA Coffee and Astro Shaw aim not only to entertain but also instil these values in the younger generation. The live-action movie produced by Astro Shaw is directed and written by Anwari Ashraf, based on the iconic animation series made popular in the 1990s, promising Malaysians a whole new cinematic experience in this day and age. The partnership between both brands also came about under one key objective - supporting local talent and entertainment in Malaysia. 

Over the years, Wonda Coffee has been a strong champion of local initiatives, showing its great support for Malaysians through various campaigns and initiatives. This time, Wonda wants to connect us through our shared love for the original Malaysian superhero series, inviting everyone from young to old to reminisce our memories of Keluang Man and perhaps, embody the good qualities the character portrays. Etika’s Vice President of Marketing, Amy Gan said, ”Wonda Coffee is always close to the hearts of Malaysians. We are committed to celebrating Malaysians and the unique local talents we have. Through our collaboration with Astro Shaw for Keluang Man, we wish to reiterate our support for the local entertainment industry, backing the gifted Director, writers, talented cast, production and post-production efforts that go into bringing this legend to the silver screen. As a brand that believes in the power of local talent, we aspire to be more than just a beverage brand, but to be synonymous with Malaysians as the drink of choice Malaysians indulge in for every local cinematic journey.” "We are thrilled to partner with Astro Shaw to bring Keluang Man to life in such an engaging and interactive way. Here at KidZania today, as one of the first steps in our journey with Keluang Man, we introduce this unique wall-climbing zone. We want to inspire young Malaysians to embrace their inner hero, fostering courage, determination, and a sense of adventure." Vice President, Head of Astro Shaw & Malay Nusantara Business, Raja Jastina Raja Arshad said, “We are very excited to collaborate with Malaysia's leading beverage manufacturer and distributor, Etika, in driving the transformation of film content in Malaysia. 

This collaboration marks a strong beginning for Astro Shaw in setting new standards for innovative marketing strategies in the film industry. We believe that Keluang Man and Wonda Coffee share a common focus on local elements and are both near and dear to all Malaysians. By leveraging the combined experiences of Astro Shaw and Etika, we are confident that this collaboration can achieve its objectives. Meanwhile, we also feel honored to have the opportunity for the Keluang Man film to be showcased at KidZania in the efforts to introduce Malaysia's iconic superhero to the younger generation." "Stay tuned for various creative strategies and exciting activities through this collaboration. Coming soon, fans can nominate and share the stories of their personal encounter with individuals that have made an impact in society through ‘Keluang Man of the Month’ on gempak.com, and the winner will be announced through the Gempak Most Wanted program on Astro Ria. 

This initiative aims to recognize unsung Malaysian heroes who possess qualities similar to Keluang Man who has no fear." Following their latest partnership with Astro Shaw, Wonda Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brands that offer the smooth taste of freshly brewed coffee in a can today is bringing Malaysians an exclusive experience at KidZania. During the special, one-of-a-kind unveiling in KidZania Kuala Lumpur, Wonda, and Astro Shaw connected visitors and members of the media to take part in the wall climbing activity with Keluang Man lead actor, Nas Muammar Zar himself. Encouraging the visitors to take part in the wall climbing activity with him, Keluang Man sets out to encourage visitors to embrace the inner hero in them. 

The launch of the Keluang Man wall climbing zone marks just the beginning of this dynamic partnership between Wonda Coffee and Astro Shaw. Both companies are committed to bringing Malaysians more innovative and exciting experiences, inspiring them to reach new heights and unleash their potential. With this as a start, Wonda Coffee hopes this will inspire many more adventures with Keluang Man. Wonda also hopes that Malaysians can sit back and enjoy and savour the flavour of Wonda Coffee as their drink of choice as they sit back and watch the exciting superhero movie. 

Through this innovative collaboration between WONDA Coffee and Astro Shaw, the Keluang Man wall-climbing zone promises an exhilarating experience for visitors, blending the excitement of adventure with the spirit of heroism that Keluang Man embodies. Exclusively featured only in KidZania Kuala Lumpur, visitors aged 8 to 17 years old will be able to test out their superhero skills at the wall climbing zone. The wall, part of the climbing adventure featured in KidZania, was first introduced as one of the key attractions in the township. With the official introduction of the Keluang Man Wall Climbing Establishment, KidZania is forecasting over 400,000 visitors in 2024. Embrace your inner hero now! Visit KidZania Kuala Lumpur to embark on an adventure like never before, scaling new heights with Keluang Man and Wonda Coffee

SPYxFAMILY Collectible Sets At Guardian

Love this and all SPYxFAMILY FansA limited series Collectible collection of one of Japan’s best-selling manga series and anime television series adaptation, SPYxFAMILY Collectible Sets now available at Guardian stores and online.

SPYxFAMILY, SPYxFAMILY Collectible Sets Guardian, LOID FORGER, YOR FORGER, ANYA FORGER, Forger Series Box, Guardian, Japanese manga, Lifestyle
SPYxFAMILY Collectible Sets At Guardian

SPY×FAMILY is a Japanese manga series written and illustrated by Tatsuya Endo. The story follows a spy on an undercover mission who gets married as part of his cover and adopts a child, not realizing that the girl he adopts as his daughter is a telepath, and the woman he agrees to be in a marriage with is a skilled assassin. All three must strive to keep together.

SPYxFAMILY, SPYxFAMILY Collectible Sets Guardian, LOID FORGER, YOR FORGER, ANYA FORGER, Forger Series Box, Guardian, Japanese manga, Lifestyle
SPYxFAMILY Collectible Sets At Guardian


As an animated web series, SPYxFAMILY was voted Number 1 Most Popular Web Comic in 2019 and the series reached 480 million views in August 2022.  By December 2023, SPY×FAMILY had over 34 million copies in circulation, making it one of the best-selling manga series. 

SPYxFAMILY, SPYxFAMILY Collectible Sets Guardian, LOID FORGER, YOR FORGER, ANYA FORGER, Forger Series Box, Guardian, Japanese manga, Lifestyle

Anna Ng, Marketing Director, Guardian Malaysia said: “We are extremely excited to offer these FOUR collectibles sets from the massively popular SPYxFAMILY manga and anime series.  The FOUR collectibles sets are based on the characters from the manga series and all four collectibles can be obtained for RM99 each, every time our customers spend RM20 on participating brands such as Aiken, Bio Essence, Lóreal Dermo-Expertise, Eucerin, Garnier, Lóreal, Maybelline, Nivea Skin and Sunsilk or RM50 on non-participating brands in a single receipt.”

SPYxFAMILY, SPYxFAMILY Collectible Sets Guardian, LOID FORGER, YOR FORGER, ANYA FORGER, Forger Series Box, Guardian, Japanese manga, Lifestyle
LOID FORGER Collectible Set Now Available at Guardian

SPYxFAMILY, SPYxFAMILY Collectible Sets Guardian, LOID FORGER, YOR FORGER, ANYA FORGER, Forger Series Box, Guardian, Japanese manga, Lifestyle
LOID FORGER Collectible Set Now Available at Guardian

Collectible Item 1 is called LOID FORGER, after the father character in the anime series.  The Loid collectible which is worth RM199, has been available from 27 December 2023 and comes in the form of a special Loid Design Box which contains a Loid 14 inch laptop sleeve, a Loid acrylic phone holder and Loid lenticular waterproof stickers. 

SPYxFAMILY, SPYxFAMILY Collectible Sets Guardian, LOID FORGER, YOR FORGER, ANYA FORGER, Forger Series Box, Guardian, Japanese manga, Lifestyle
YOR FORGER Collectible Set Now Available at Guardian


SPYxFAMILY, SPYxFAMILY Collectible Sets Guardian, LOID FORGER, YOR FORGER, ANYA FORGER, Forger Series Box, Guardian, Japanese manga, Lifestyle
YOR FORGER Collectible Set Now Available at Guardian

Collectible item 2 is called YOR FORGER, after the mother character in the anime series.  The Yor collectible which is also worth RM199, will be available in Guardian stores from 11 January 2024 onwards and will come with a special Yor Design Box which will contain a Yor Beauty pouch, an acrylic Yor key chain with mirror and Yor lenticular waterproof stickers. 

SPYxFAMILY, SPYxFAMILY Collectible Sets Guardian, LOID FORGER, YOR FORGER, ANYA FORGER, Forger Series Box, Guardian, Japanese manga, Lifestyle
ANYA FORGER Collectible Set Now Available at Guardian


SPYxFAMILY, SPYxFAMILY Collectible Sets Guardian, LOID FORGER, YOR FORGER, ANYA FORGER, Forger Series Box, Guardian, Japanese manga, Lifestyle
ANYA FORGER Collectible Set Now Available at Guardian

Collectible item 3 is called ANYA FORGER, after the daughter character in the anime series.  The Anya collectible which is worth RM230, will be available in Guardian stores on 25 January 2024 onwards and will come with a special Anya Design Box which will contain an Anya A4 folder, an Anya 500 pieces puzzle box, an Anya memory game cards pack and Anya lenticular waterproof stickers. 

The final Collectible Item 4 is called the Forger Series Box pack which will be released on 28 February 2024. 

“This is a wonderful opportunity to collect some great limited edition collectibles from one of the most popular manga and anime series ever produced in Japan, that could very well become collector’s items in future. 

“Best of all, they are also carefully thought out practical items that suit our customer’s active lifestyles. So please head down to your nearest Guardian to buy or book your sets before they sell out,” added Anna.

For more information and update about SPYxFAMILY Collectible Sets At Guardian Stores, please visit 

Facebook: @Guardianmy 

Instagram: @Guardianmy 

YouTube: @Guardian MY

Telegram:  @GuardianMY

#GuardianMYApp #guardianMy #guardianspyxfamily

Kickstart the Year of the Dragon with Shopee CNY Sale!





KUALA LUMPUR, 31 JANUARY 2024 - Gong Xi Fa Cai! Shopee is ushering in the Year of the Dragon with spectacular offers, thrilling deals, and dazzling prizes with the annual Shopee CNY Sale. Get ready for a festive celebration with Shopee and shop for your Chinese New Year needs from now till 10 February! 


This Chinese New Year, Shopee is also giving lucky users the opportunity to win special angpow worth up to RM8,000 daily with Shopee Live! Prosper this Year of the Dragon with the lowest prices and best deals in the market!


FREE Shipping with No Minimum Spend: Say goodbye to shipping costs because Shopee is offering Free Shipping vouchers, releasing everyday at 12AM. Simply grab those vouchers, apply at checkout, and enjoy your CNY essentials with everyday Free Shipping till 10 February.


12PM Super Seringgit Huat Deals: Mark your calendars, set your alarms for 12PM, and get ready to shop till you drop with Super Seringgit Huat Deals everyday! This is your best chance to grab your favourite CNY products at discounted prices so don't miss out – shop now and check out at 12PM!


8PM 18% Cashback Daily: Get more ong and cashback when you checkout with Coins Cashback & Rebate Now vouchers during 8PM 18% Cashback Daily from now till 10 February! This is your chance to turn every purchase into Shopee Coins savings. Don't forget to grab your vouchers and let the savings begin this Chinese New Year!



Ong Mari Ong! - Win RM8,000 Angpow Daily with Shopee Live: Everyone loves collecting angpow during Chinese New Year! This CNY Sale, Shopee is offering you a chance to win amazing cash prizes via Shopee Live with Ong Mari Ong! Catch this exciting game show from 15 January till 2 February at 8PM and you might be one of the daily lucky winners to walk away with RM8,000 angpow.


To enter the game show, claim your unique code from the contest’s home page, make at least one livestream order, and tune in to Shopee Live at 8PM to see if you'll have the ong to play. If chosen via phone call, all you need to do is answer a simple question to proceed! Test your luck and choose a fortune cookie from eight gold bars displayed to see if you're our daily grand prize winner!


Shopee Mall: Dive into thousands of products on Shopee Mall, explore a world of luxury with Shopee Premium, and shop with confidence with 100% Authentic Deals this CNY Sale. Discover attractive promotions from over 5,000 official brands, or join Shopee Mall Brand Memberships for even more exclusive discounts. Enjoy a 15-day return policy and benefit from an impressive 8x Money Back Guarantee. Don’t miss out on the best deals from your favourite brands like POCO, Xiaomi, HONOR, Samsung, Maybelline, and many more!


Have More Fun with Daily CNY Quiz! and 2024 Zodiac Fortune: Test your CNY knowledge in Shopee’s Daily CNY Quiz from now till 2 February at 4PM and stand a chance to win 88 Coins every day! Plus, discover your 2024 Zodiac Fortune for a glimpse into the year ahead. Who knows, the dragon might shower you with blessings for your health, wealth, and love life!


This Chinese New Year, don't just celebrate – prosper with Shopee's CNY Sale! Mark your calendars and get ready to roar with laughter, cheer with savings, and ring in the Year of the Dragon with overflowing fortune! Heng ah, ong ah, huat ah!


Check out the Shopee CNY Sale now: https://shopee.com.my/m/chinese-new-year-sale


Shopee Influencers Champion Human-Centric E-commerce in 2024



Shopee Malaysia officially unveiled the ‘Championing Inclusive Commerce 2024’ study of over 3,000 Shopee Affiliates. The study discovered that 9 in 10 Affiliates are feeling positive for their e-commerce opportunities in 2024. These affiliates are excited to humanise e-commerce with increased personalisation, engage with more users on posts and livestreams, and drive more traffic for local sellers aligned with their values.


The Rise of Human-Centric Content 


When asked on the e-commerce trends they are most excited to embrace in 2024, 75% of affiliates were enthusiastic about creating more personalised content for their audiences. Shopee Affiliates want to have more authentic engagements with their audiences (30%), seek to personalise their content further through product education posts and livestreams (30%), while the remaining want to collaborate with more local businesses to drive awareness (15%). 


“Our affiliates are leading the charge in humanising e-commerce, providing users with original content and ultimately, building a stronger competitive edge for our local brands and sellers. This powerful statement tells us that Malaysian consumers are craving something real. They're tired of the perfectly polished posts on their feeds. They want to connect with real people, with relatable stories, and genuine experiences,” said Kenneth Soh, Head of Marketing at Shopee Malaysia, during the launch of the study today.


Sharing on the importance of authenticity and personalisation, Shopee Affiliate Livestreamer Celeste Phuah believes that developing original content is important when building sincere relationships with their audiences. “As an affiliate livestreamer, I believe it is important to be honest and open with my audience during my product recommendation live sessions. I will share my opinions on the products they are interested in based on my own experiences. When I get questions from the audience, I do try my best to inform them on the various benefits and features about the products,” Celeste said.


Building Communities Through Two-Way Engagement


A resounding 94% of Shopee Affiliates anticipate a surge in user engagement through the power of authentic content and interactive livestreams. This data unveils a crucial shift in audience behaviour, highlighting the growing demand for genuine connections between Shopee buyers and sellers, with affiliates taking on the mantle to digitally bridge this gap.


Andrew Tay in his capacity as the Chief Operating Officer for Val Media, a digital portal that produces influential content, explained that his team is enthusiastic to see more engagements and interactions from their audiences this year. “In the last few years, we have been branching out from just doing product review articles, to creative informative videos and social media postings. It is inspiring to see the different ways Malaysians consume digital content and we look forward to creating more content that drives user engagement and traffic for our local sellers.”


Championing Local Businesses in a Digital World


When Shopee asked the surveyed affiliates on what they want to achieve this year, an outstanding 100% aspire to drive more traffic to local sellers in 2024. Additionally, 96% of them want to collaborate with more local sellers that are aligned with their values, reflecting their #ShopeeSapotLokal spirit in supporting Made-in-Malaysia products to fuel the nation’s vibrant digital economies.


“I enjoy working with local brands and sellers as I believe it is important to support our homegrown entrepreneurs. It lights up my heart when I drive traffic and awareness for a local seller selling hand-made or traditional products to my audiences. I can’t wait to collaborate with these sellers in 2024 to create family-friendly content that is aligned with my Muslim culture and values,” said Rita Zafran, Shopee Affiliate (Top Posting Creator).


Shopee Affiliates collectively believe that the age-old phrase ‘Honesty is the best policy’ rings true when adding a human touch to their product insights and brand recommendations. They want to build sincere and genuine connections with their audiences, and aim to partner more with local brands and sellers aligned with their social and cultural values.


The “Championing Inclusive Commerce 2024” study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers. Further insights on Malaysian affiliates will be shared in greater detail in the coming week. 


Mustela Stelatopia® Intense cream calms the eczema flare-ups

When it comes to sensitive and eczema prone skin, I would think of Mustela cream. Eczema could happen in babies and even adult due to environment, individual skin condition and parents and care takers like us find it challenging.

I love Mustela Stelatopia® Intense cream as its part of a topical symptomatic treatment that helps reduce the symptoms of eczema by relief of skin redness and itchiness, by relieves and calms irritated and damaged skin. It’s suitable for infants, children and even adults.

Mustela Stelatopia® Intense cream contains Ectoin® which helps reduce inflammatory reactions and supports the skin's regeneration process. It calms the eczema flare-ups of all family members.

I use it on my skin and daughter skin for a month now and my eczema due to my frequent expose to dishwashing liquid has improved a lot. Best is its non-greasy texture is absorbed quickly, Fragrance-free, cortisone-free, preservative-free, paraben-free and this cream contains 93% of ingredients of natural origin.


Do check it out at: Stelatopia Intense: Anti-itching eczema cream | Mustela

GoodMorning Global Group launches Malaysia’s first dry mix complete nutrition plantbased meat



Local food tech company, GoodMorning Global Group Holdings Berhad today officially launched the country’s first dry mix complete nutrition plant-based meat (PBM), that the company expects will serve the growing global demand for plant-based food alternatives.

The food product, which comes in powder form and named ‘WonderMeat’, is already making significant achievements, as seen by its induction into the Malaysian Book of Records.

Kluang Member of Parliament Wong Shu Qi, who was the guest of honour at the launch ceremony held at the Renaissance Hotel Kuala Lumpur, commended GoodMorning Global for their excellent achievement in the field of food biotechnology.

She added, “I am confident that Malaysia’s alternative protein products like WonderMeat, will be able to make headways in the global market and compete strongly with the more established brands, while inspiring the further development of sustainable food solutions.”

“We firmly believe that food technology holds unlimited potential, paving the way for a healthier and more fulfilling life. Thus, Wondermeat isn't merely a food product; it's a leap towards a sustainable future,” said GoodMorning Global Group’s executive chairman and founder, Dato’ Dr Lim Sin Boon.

He added, “Our commitment to wellness has led to the creation of a delicious, affordable culinary experience that provides sufficient and balanced nutrition plant-based protein for our daily needs!”



WonderMeat, a plant-based meat is developed to replicate the taste and texture of animal meat, not only giving vegetarians and vegans broader options in food choices, but also a revolution that will fundamentally change the way people perceive meat by transforming the meat industry into a plant-based one, thereby reducing the dependency on animal protein to achieve food security and climate goals.

With streamlined transportation, extended shelf life, reduced cost and carbon footprint, the powdered WonderMeat transform the food industry for sustainability. Offering authentic meat texture, convenience and affordability, it marks a new era in culinary innovation.

Primarily composed of soya and pea, it is rich in dietary fibre and protein. WonderMeat is also fortified with CaHMB, and 28 types of vitamins and minerals ensuring complete nutrition in every serving.

The innovation of WonderMeat follows several earlier achievements. In July, the company secured RM20 million (US$ 4.4 million) from 1,046 investors in an equity crowdfunding campaign to propel the company's biotechnology and food technology research into new frontiers, while earlier in March the company’s plant-based nutrition beverage GSure received approval from the Sultanate of Oman’s Centre for Food Safety and Quality.

 

Malaysian Sellers Prioritise Trusted Shopping Experiences

9 in 10 Protected their Business from Online Scams on Shopee



A new survey of sellers on Shopee has revealed how sellers are prioritising safe shopping for customers. When 500 Malaysian local and independent online sellers were asked "Which is your platform of choice in operating a safe online business for customers?" in September 2023, 90% chose Shopee out of nine possible other marketplaces to operate on. 


“These findings demonstrate the high level of trust that Malaysian sellers have in Shopee's ability to provide a safe and secure platform for their businesses. Our platform offers a variety of innovative features and protections that help to keep customers safe, such as Shopee Guarantee, secure payment options, and Preferred+ and Shopee Mall verification programs. Shopee also works closely with law enforcement agencies to combat fraud and protect its users,” said Kenneth Soh, Head of Marketing at Shopee.


Tangible Impact on Sellers’ Profitabilities


The #ShopSafeWithShopee survey found that nine in ten Malaysian sellers on Shopee have protected their business from any forms of online scams or fraud in the last year. Providing trusted shopping experiences has directly translated into the following tangible benefits:


  • 53% of sellers have protected their brand reputation with stellar ratings, avoiding loss of followers, and reducing customer complaints of their store. 


  • 24% of sellers have saved expenses from any liabilities that could arise from scams such as order cancellations and processing fees.


  • 23% of sellers have sustained the long-term continuity of their operations because they are able to keep clients loyal and minimise or avoid online business disruptions.


These findings highlight the fact that sellers keenly understand that customers want to be confident that they are buying from trusted sellers and that their purchases are protected. By taking steps to ensure safe shopping, sellers know they can build trust with customers and boost their sales.


Prioritising Online Safety Features to Maximise Customer Trust


By design, Shopee strengthens responsible selling among its community of sellers by incentivizing them to ensure high standards of service to buyers. Shopee University’s Seller Education Hub also drives education through free webinars on Malaysia Brand Protection, Return Policies, and Shopee Mall. 


When asked, “When setting up your online business, what features do you prioritise to ensure your customers' safety?” Malaysian sellers who took the survey revealed:


  • 47% of sellers on Shopee have established strong operational safety standards by complying with Shopee’s safe policies and guidelines, providing excellent customer service, and accumulating customer ratings and testimonials of this record.


  • 35% of sellers have gotten verified as Shopee Mall, Preferred+, Preferred seller with the objective of allowing their customers know that they follow a 100% Authenticity Policy, adhere strictly to the 15-day return/refund policy for all buyers, and have no less than 95% of products listed as ready stock.


  • 17% of sellers ensure that their customers know that Shopee offers a variety of secure payment options and return/refund policies, such as Shopee Guarantee, where payments to sellers are temporarily held by Shopee until buyers confirm that orders are fulfilled and satisfactory.


These proactive measures are in line with the expectations Malaysian customers have when seeking safe online experiences. In a similar survey of 1,000 shoppers earlier last month, Shopee found that Malaysians value the opinions of other buyers when making online purchases. They are also likely to choose sellers who have been verified by Shopee or who have a good track record of customer service.





This 11.11 Big Sale, users can shop worry-free at Shopee Mall. With over 5,000 renowned brands, users can shop from 100% authentic brands, enjoy a 15-day return policy, and benefit from an impressive 8X Money Back Guarantee. Shopee Mall Brand Memberships provides  users priority access to the latest products, members-only discounts and promotions, and redeem vouchers and gifts while earning points with every purchase. On 11.11,  users can enjoy daily deals and discounts from trusted brands like 70mai, Dessini, Skechers, SKINTIFIC, Vinda, and more, especially on Shopee Live. 


Shopee 11.11 Big Sale: https://shopee.com.my/m/11-11 

100% Authentic Deals on Shopee Mall: https://shopee.com.my/m/100-authentic-deals 

Unlock VIP Privileges with Shopee Mall Brand Memberships: https://shopee.com.my/m/shopee-mall-brand-memberships