MALAYSIA, 11th September 2015 – Bausch + Lomb launched Lacelle™ Jewel, a monthly disposable coloured contact lens in Malaysia in a glamorous way. This monthly disposable series has made its first appearance in Asia.The latest technology integration in Lacelle™ Jewel has a unique lens design that enhances the excellent lens centration. Due to the thin lens design whereby the centre thickness of 0.078mm, this permits great comfort to the contact lens wearer. This lens material with a water content of 38% provide excellent comfort and also minimizes protein uptake from our tears for hygienic and ease of lens wearing.
The design of Lacelle™ Jewel darkens and enlarges the iris to portray naturally bigger eyes whereby the result of wearing Lacelle™ Jewel will make the eyes distinctive and bright, leaving the eyes looking naturally coloured rather than artificial. This is due to its unique and colourful jewel patterns which gives more depth and brilliance. The amazing factor of Lacelle™ Jewel is the integration of colour in the lenses material which is embedded by technology to enable comfort and good eye health.With the latest and newly improved integration of colour technology, this has managed to make Lacelle™ Jewel series the most significant coloured contact lens. This component provides an alluring and compelling look. With varieties of 7 colours to choose from, it can match any outfit of the day to enhance your looks altogether whether it’s a date or just to make a mesmerizing impression with radiant sparkling eyes with concentration on implementing excellent vision at the same time. Due to the jewel patterns of the contact lenses, it presents a dazzling outcome.
Melanite Black - Provides a demure look of a temptress that is bound to intrigue. Modest and yet sophisticated.Topaz Brown - A natural sparkle that makes the eyes pop instinctively. A highly approachable presentation.
Crystal Gray - Gives a mysterious vibe whilst providing an illuminating look. A balance between dramatic and lively.
Amber Brown - Friendly and down-to-earth that resonates with a degree of sophistication and elegance. Appears to be stylish and classy with that shimmer.
Amethyst Violet - Provides a significant glimmer in the eyes with this shade that states playful and feisty. Creating an extravagant impression.
Sapphire Blue - For those who prefer a bolder look who is not afraid to be seen with a crystal sparkle that provides an idealistic personality. Exhibits confidence and tranquillity.
Peridot Green - Blends very well with any skin tone and gives a pleasant glitter in the eye. Aura that reveals rejuvenation.
“The latest series of Lacelle™ Jewel is very appealing and will definitely suit the trends of the youths of today as it exudes out a fun and festivity mood to its users without deserting the most important factor of safety and comfort which makes Lacelle™ Jewel significantly one-of-a-kind”, commented Jake Kim, Managing Director of Bausch + Lomb, Singapore & Malaysia. The aesthetic factor is no doubt a very important aspect for coloured contact lens users and utmost definitely, Bausch + Lomb does not neglect the vital considerations of comfort of wearing the contact lenses when developing, improving, and designing their contact lenses.
Due to the fact that the lenses contain pigment standards which is authenticated and certified by the FDA implies the safety precaution of ensuring protection to its users. So worry-not with Lacelle™ Jewel series! The lenses are likewise resistance to protein deposits by the eye which makes it safe for application which in turn prevents uneasiness to the eyes towards end of the day. Lacelle™ Jewel lenses have been shown to be non-toxic and non-irritant to the eye as Lacelle™ practices safe colour additive.
Lacelle™ Jewel created a euphoria among the massive crowds during the launch event in Sunway Pyramid, celebrity guest artists Atikah Suhaime serenaded the crowd with her charming personality and incredible vocal while the famous regional internet sensation You Tuber Joyce Chu dazzled the evening with her popular song Malaysian Charbor, tailor-made by Malaysian songwriter Namewee, to a screaming crowd of fans. In collaboration with Bausch + Lomb for a good charity cause, Joyce Chu performed the Bausch + Lomb eye exercise with the enormous crowd that had a splendid response. On the same evening, hip hop dance group Soul Krazy mesmerized the crowd.On Saturday, there will be a very special performance by Malaysian singer and songwriter, Diandra Arjunaidi, and also Malaysian girl group, De’Fam. On Sunday, there will be a special dance and singing performance from our homegrown popular Malaysian You Tube artist, Elizabeth Tan and hip hop dance group Hyperactive.
Here are some beautiful snapshots from the event:
Celebrity Guest Artist Malaysian Charbor Joyce Chu
Celebrity Actress Atikah Suhaime
Opening act by Soul Krazy dance group
Mr Jake Kim, Managing Director of Bausch + Lomb Malaysia & Singapore
Kim (model) wearing Bausch and Lomb Lacelle Jewel Topaz Brown
Weena Marcus (model) wearing Bausch and Lomb Lacelle Jewel Crystal Gray
Amber Chia (model) wearing Bausch and Lomb Lacelle Jewel Peridot Green
Bausch and Lomb Lacelle Jewel models wearing the seven colours of Lacelle Jewel Coloured Lenses. (Melanite Black, Topaz Brown, Crystal Gray, Amber Brown, Amethyst Violet, Sapphire Blue, Peridot Green)
Celebrity Guest Artist Malaysian Charbor Joyce Chu singing performance
(L to R) Mr Jake Kim, Managing Director of Bausch + Lomb Malaysia & Singapore, Celebrity Actress Atikah Suhaime, Celebrity Guest Artist Malaysian Charbor Joyce Chu, Mr. Wong Eng Hooi, Marketing Manager of Optimal and Emcee William Lee
The crowd doing the Eye Exercise video for charity
Vivian Hoong, Brand Manager of Bausch + Lomb, Lew Chee Quin National Sales
Manager of Bausch + Lomb, Mr Jake Kim, Managing Director of Bausch + Lomb Malaysia & Singapore, Actress Atikah Suhaime, Celebrity Guest Artist Malaysian Charbor Joyce Chu, Mr. Wong Eng Hooi, Marketing Manager of Optimal
Ms. SB Tan, Financial Controller of Optimal, Ms. Elycia Mah, District Sales Manager of Optimal, Ms. Lim Pei Wen, District Sales Manager of Optimal
Lacelle Jewel – Lacelle Jewel Display with 7 colours of contact lenses
Elizabeth Tan (YouTuber) singing performance on Sunday Sept 13.
Customer who purchase Lacelle Jewel contact lenses gets to go into the Mystery Box to pick their prizes.
Defam girl group Sophia, Azira & MANGGIS
Various Lacelle™ Jewel roadshows will take place nationwide in tertiary education institutes in Klang Valley and among other popular locations such as Penang, Ipoh, Melaka and Johor Bahru. There are also fun filled activities and games for the public to enjoy.Lacelle™ Jewel contact lenses will be made available from 1st September 2015 at all major optical dealers. It is a new line extension to the current Lacelle™ and Lacelle™ Colours.
Lacelle™ Jewel series retails at RM68 per box.