For
each video posted, Bausch and Lomb Malaysia pledged to donate RM5 to the
Malaysian Association for the Blind (MAB). The MAB provides the visually
impaired with services and opportunities for greater participation, involvement
and integration into society as well as promotes prevention of blindness.
The
Care for Your Eyes campaign managed to stir the interest
of local celebrities and quickly became a star studded one, with many jumping
into the bandwagon and posting videos of their own take on the eye exercise. As
a result, Facebook users saw a smorgasbord of videos from Malaysia Top Model Amber Chia, Miss Chinese Cosmos SEA 2012,
1st Runner Up, Kim Low, Celebrity TV Host Belinda Chee, Celebrity TV
Host Nadia Heng, Actress Atikah Suhaime, Malaysian singer and songwriter
Diandra Arjunaidi, Malaysian You Tuber Joyce Chu, Radio Announcer Cassey Soo
and Vivian Liu are performing the said eye exercise.
At a
Cheque Presentation ceremony held at the
Headquarter of Bausch & Lomb Malaysia, Jake Kim, Managing Director of
Bausch + Lomb, Singapore & Malaysia handed over a cheque worth RM8,880 to the Malaysian Association for the
Blind, represented by Dr. S. Radha Krishnan, Vice
President of MAB.
“We
are glad to be able to fulfil both our objectives of creating awareness of eye
health and proper eye care while raising funds for the Malaysian Association
for the Blind through the Care for Your Eyes campaign. With this, we managed to
give back to the society while educating the masses on how they can better take
care of their eye health. Being
a leader of innovation, we hope to come up with more unique campaigns such as
this in the future”, said Jake Kim, Managing Director of Bausch + Lomb,
Singapore & Malaysia.
1.
Malaysia Top Model Amber
Chia:
2.
Miss Chinese Cosmos SEA 2012,
1st runner up, Kim Low:
3.
Celebrity TV Host Belinda
Chee:
4.
Celebrity TV Host Nadia
Heng:
5.
Celebrity Actress Atikah
Suhaime:
6.
Malaysian singer and
songwriter Diandra Arjunaidi:
7.
Malaysia You Tuber Joyce
Chu:
8.
Radio Announcer Cassey Soo:
https://www.facebook.com/CasseySoo/videos/857899577612190/
9.
Radio Announcer Vivian Liu:
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